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Doing Survey Research: A Guide to Quantitative Methods by Peter M. Nardi

Doing Survey Research: A Guide to Quantitative Methods

by Peter M. Nardi
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Book cover type: Hardcover
  • ISBN13: 9781138043381
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 185.0
  • Language: English
  • Edition: N/A
  • Item Weight: 632 grams
  • BISAC Subject(s): Research

Doing Survey Research is intended for students who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares students to conduct their own survey research and write up the results, as well as read and interpret other people's research. It introduces survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Data Analysis, and A/B testing methodology-methods used by big corporations like Netflix and Amazon.

Peter M. Nardi is Professor Emeritus of Sociology at Pitzer College, a member of the Claremont Colleges, former President of the Pacific Sociological Association, and author of Critical Thinking: Tools for Evaluating Research.

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