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DreamProjX: A guide to creative freedom and economic independence for designers, inventors, and innovators by Katherine Splane

DreamProjX: A guide to creative freedom and economic independence for designers, inventors, and innovators

by Katherine Splane
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Book cover type: Paperback
  • ISBN13: 9781533002327
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 226
  • Original Price: USD 14.95
  • Language: English
  • Edition: N/A
  • Item Weight: 336 grams
  • BISAC Subject(s): General

Innovators profit by one another's betterment: the standards of innovation are heightened any time another quality design comes out. Often, however, even notable work struggles for lack of opportunity. By detailing the history behind his firm's founding of the business model now known as "DreamProjX," industrial designer Robson Splane writes to inform other innovators about the choices they may not realize are available to them. Conceived in 1994, DreamProjX marked the shift from a design-for-hire model to design by one's own initiative, characterized by a methods ranging from licensing to self-manufacturing. It was a direction that would allow Splane Design Assoc. to realize not only the economic independence of the royalty system, but also the creative independence of controlling its own work. Throughout DreamProjX: A Guide to Creative Freedom and Economic Independence for Designers, Inventors, and Innovators, Splane writes in depth about the mechanics of the business model, the reasons why readers should-or shouldn't-invest themselves in the pursuit of it, and most importantly, the DreamProjX mindset that can assist in realizing one's own broader goals and dreams.

An alumni of Cal State Northridge, Cal State Long Beach, and Pasadena's distinguished Art Center College of Design, and a former professor at two of his alma maters as well as at UCLA, Splane draws on more than 30 years of experience working with a broad range of companies and technologies, as well as on the experiences gained from the innumerable products that he has been a major part of in the past. His work has been featured in numerous books, magazines, and museum exhibitions, and he has been voted in as a strategic advisor on a board of directors for a well-known manufacturing firm. Three of Splane's designs are being marketed on television at the moment of this publication, and many others are in development or negotiation.

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