Durchdringung und Chancen von Electronic Commerce in der Telekommunikationsbranche

Name: Durchdringung und Chancen von Electronic Commerce in der Telekommunikationsbranche
Brand: Grin Verlag
SKU: 9783638704953
Price: 2267.0 INR
Availability: InStock

by Michael Jaschek

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ISBN13: 9783638704953
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: November 30, 2007
Pages: 52
Original Price: USD 26.9
Language: German
Edition: N/A
Item Weight: 82 grams
BISAC Subject(s): Management

About The Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Handel und Distribution, Note: 2,3, Philipps-Universität Marburg (Fachbereich Wirtschaftswissenschaften, Institut für Wirtschaftsinformatik), Veranstaltung: Seminar Electronic Business, Sprache: Deutsch, Abstract: Der Hightech-Markt im Telekommunikationsumfeld hat durch anhaltende Innovationen eine starke Dynamik entwickelt. Schnelle DSL-Anschlüsse, WLAN-Hotspots, Megapixel- Handys und UMTS sind nur einige der vielen Neuerungen, die zu einem anhaltenden Wachstum dieser Branche beitragen. In der Informationsgesellschaft hat neben dem Internet die Mobilfunktechnologie zunehmend durch die steigende Mobilität der Nutzer an Bedeutung gewonnen. Durch die Annäherung dieser Technologien ist der Mobile Commerce als neue Ausprägung des Electronic Commerce entstanden. Zwischen dem traditionellem Electronic Commerce und dem Mobile Commerce bestehen au er den vielen Gemeinsamkeiten jedoch auch signifikante Unterschiede. Diese sollen in der vorliegenden Arbeit beschrieben und analysiert werden. Nach der Begriffsabgrenzung im folgenden Kapitel werden in Kapitel 3 die hauptsächlich technischen Aspekte des Mobilfunks erläutert und der relevante Markt abgegrenzt. Kapitel 4 beschreibt anschlie end die Durchdringung von Electronic Commerce im Mobilfunkmarkt und zeigt neben den Anwendungsgebieten die Unterschiede zum traditionellen Electronic Commerce auf. Ein Fallbeispiel rundet die Darstellung der bisherigen Marktentwicklung ab. In Kapitel 5 werden dann abschlie end die Entwicklungsperspektiven des Mobile Commerce vor dem Hintergrund der technologischen Entwicklung beschrieben.

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