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DV-Unterstützung Strategischer Unternehmensplanung: Beispiele Und Expertensystemansatz by Eberhard Plattfaut

DV-Unterstützung Strategischer Unternehmensplanung: Beispiele Und Expertensystemansatz

by Eberhard Plattfaut
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Book cover type: Paperback
  • ISBN13: 9783540186311
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 136
  • Original Price: EUR 51.39
  • Language: German
  • Edition: N/A
  • Item Weight: 259 grams
  • BISAC Subject(s): Management Information Systems

Die DV-Unterstützung strategischer Unternehmensplanung wurde bisher in Veröffentlichungen sowohl zur strategischen Unternehmensplanung als auch zur Datenverarbeitung weitgehend vernachlässigt. Es werden drei Verbindungslinien zwischen Datenverarbeitung bzw. Informationstechnik (IT) und strategischer Planung aufgezeigt: DV-Unterstützung strategischer Entscheidungen, der Einsatz der IT als strategische "Waffe" und die strategische Planung der DV selbst. Der Schwerpunkt der Arbeit liegt im Aufzeigen der Möglichkeiten, strategische Unternehmensplanung durch IT zu unterstützen. Anhand von in Zusammenarbeit mit der Praxis entwickelten Anwendungen werden Wege der DV-Unterstützung strategischer Unternehmensplanung im Bereich der Informationssammlung, der Informationsaufbereitung für strategische Entscheidungen, der Kommunikationsunterstützung im Entscheidungsproze und der Generierung von Strategieempfehlungen aufgezeigt. Die ausführlich beschriebene Generierung von Strategieempfehlungen wird mittels eines prototypischen Expertensystems dargestellt. Den Abschlu bilden Überlegungen zu den Grenzen einer DV-Unterstützung strategischer Unternehmensplanung.

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