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Dynamics of Human Communication by Sarita Anand and Archna Kumar(Ed)

Dynamics of Human Communication

by Sarita Anand and Archna Kumar(Ed)
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Book cover type: Paperback
  • ISBN13: 9788125063254
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Orient Blackswan Pvt Ltd
  • Publisher Imprint: Orient Blackswan Pvt Ltd
  • Publication Date:
  • Pages: 296
  • Original Price: INR 635.0
  • Language: English
  • Edition: N/A
  • Item Weight: 410 grams
  • BISAC Subject(s): Sociology / General

Communication is the essence of our lives. The ability to communicate makes it possible to exchange views, opinions, agreements and disagreements. Communication is being recognised as a core competency for the successful realisation of personal and organisational goals.

Dynamics of Human Communication explains the core notions related to the discipline of communication and seeks to develop critical thinking about various theories and methods. It comprises four units:

•  Fundamentals of Human Communication studies the basics of communication as a subject.

•  Critical Factors in Human Communication deals with the way culture impacts communication.

•  Communication Systems discusses the various kinds of communication scenarios we enter into—intrapersonal, interpersonal, group and mass communication.

•  Communication with the Masses is devoted to one particular system of public communication which is gaining ground in today’s globalised world—mass communication.

Simply written and illustrated with figures and images,Dynamics of Human Communication has been designed for students across disciplines—science, commerce, humanities—with courses on communication in the curriculum. It will be a valuable text resource for students and scholars of home science who take courses in development communication.

Sarita Anand is Associate Professor, Department of Development Communication and Extension, Lady Irwin College, New Delhi.

Archna Kumar is Associate Professor, Department of Development Communication and Extension, Lady Irwin College, New Delhi.

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