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E-business by Parag Kulkarni / Sunita Jahirabadkar / Pradip Chande

E-business

by Parag Kulkarni / Sunita Jahirabadkar / Pradip Chande
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Book cover type: Paperback
  • ISBN13: 9780198069843
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Oxford UP
  • Publisher Imprint: Oxford UP
  • Publication Date:
  • Pages: 472
  • Original Price: INR 1475.0
  • Language: English
  • Edition: N/A
  • Item Weight: 690 grams
  • BISAC Subject(s): E-Commerce / General and Marketing / Multilevel

E-Business is a comprehensive textbook designed for students of business management. It integrates e-commerce with the strategic aspects of e-business, with the help of numerous examples, exhibits, figures, and case studies.

The book covers different aspects of e-business including models, strategies, security and reliability, and evaluation and audit. It provides in-depth coverage of important issues related to e-business, such as creation of e-business plans and website development, e-market, back-end systems, online payment systems, business intelligence (BI), and knowledge management (KM). The book also delves into the management and techno-managerial aspects of running an e-business.

With its in-depth coverage of the various aspects of e-business, the book will also serve as a valuable reference for marketing and IT professionals as well as e-business practitioners.

Parag Kulkarni, Chief Scientist, EKLaT Research, Pune, Sunita Jahirabadkar, Assistant Professor, Cummins College, Pune, Pradip Chande, Group Director, TRUBA Group of Institutes, Indore

Dr Parag Kulkarni is CEO and Chief Scientist at EKLaT Research, Pune. An alumnus of IIM Kolkata and IIT Kharagpur, he has been conferred with DSc - Higher Doctorate for his research, professional, and business contributions. He has been a visiting faculty at various IIMs and IITs, Symbiosis, Pune University, and FTMS-Singapore and has co-authored IT Strategy for Business (OUP).

Sunita Jahirabadkar is Assistant Professor in department of Computer Engineering in Cummins College of Engineering, Pune. She has more than 15 years of experience in teaching and industry.

Dr Pradip K Chande is Group Director, TRUBA Group of Institutes, Indore. Formerly, Professor, IIM Indore; Director MANIT, Bhopal; and Corporate Head, MBT, Pune, he has three decades of experience in teaching, research, consultancy, industry, and administration. He has co-authored IT Strategy for Business (OUP).

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