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E-Business Applications for Product Development and Competitive Growth: Emerging Technologies

by In Lee
Save 17% Save 17%
Current price ₹18,398.00
Original price ₹22,078.00
Original price ₹22,078.00
Original price ₹22,078.00
(-17%)
₹18,398.00
Current price ₹18,398.00

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Book cover type: Hardcover
  • ISBN13: 9781609601324
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 504
  • Original Price: GBP 144.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1438 grams
  • BISAC Subject(s): Development / Business Development

As the Web paradigm shifted from the business-centered to user-centered one (this paradigm shift has become known as "Web 2.0") it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a user from a content consumer to a content generator. While the pre-Web 2.0 era is characterized by read-only websites and proprietary web applications, Web 2.0 brought about a variety of interactive community-based initiatives that leverage data, harness distributed intelligence, and utilize a rich multimedia. E-Business Applications for Product Development and Competitive Growth: Emerging Technologies is a comprehensive framework of knowledge provided by research and practitioner experts within the e-business research field. Emerging e-business theories, architectures, and technologies are outlined to stimulate information into research and business communities. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

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