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E-Business: Enterprise 02.03 by Michael J. Cunningham

E-Business: Enterprise 02.03

by Michael J. Cunningham
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Paperback: Paperback
  • ISBN13: 9781841122120
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Capstone
  • Publication Date:
  • Pages: 128
  • Original Price: USD 19.95
  • Language: English
  • Edition: N/A
  • Item Weight: 120 grams
  • BISAC Subject(s): E-Commerce / General

Fast track route to understanding and mastering e-business tools and opportunities

Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon

Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck

Includes a glossary of key concepts and a comprehensive resources guide

MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e-commerce strategy; Partners.com and Smart Things to Know about E-Business. Smart Things to Know about E-Business.

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