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E-Business. Entwicklung und zukünftige Herausforderungen by Huckenbeck, Kristin

E-Business. Entwicklung und zukünftige Herausforderungen

by Kristin Huckenbeck
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Book cover type: Paperback
  • ISBN13: 9783656703822
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 34
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 59 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: Diese Arbeit soll einen ausführlichen Einblick in das Thema Electronic Business (E-Business), eine Übersicht über die Historie sowie aktuelle bzw. zukünftige Herausforderungen geben. Die rasante Entwicklung des Internets bilden die Anfänge einer neuen Form der Geschäftsabwicklung. Das E-Business entsteht, welches heutzutage ein wichtiger Bestandteil nahezu aller Bereiche in der Industrie und Gesellschaft ist. Unternehmen strukturieren ihr Geschäft mit Hilfe der neuen Technologien, basierend auf dem Internet, dem World Wide Web (WWW)1 sowie drahtloser Kommunikation um. Somit bleiben Firmen durch die Einführung eines elektronischen- und internetgestützten Betriebs wettbewerbsfähig. Die kontinuierliche Einführung von neuen Technologien, neuen Geschäftsmodellen und neuen Kommunikationsmöglichkeiten führen zu jährlichen, monatlichen, ja sogar täglichen neuen Möglichkeiten, Chancen und Herausforderungen für Innovationen im E-Business. Der Prozess der Informationsbeschaffung, der Verkauf als auch die Distribution eines Gutes wird in Unternehmen durch den neuen Kanal Internet erweitert und jede einzelne Aktivität in der gesamten Wertschöpfungskette auf den elektronischen Markt ausgerichtet. Die wesentlichen Ziele von E-Business sind es, auf der einen Seite die Geschäftsprozesse schneller, effektiver und billiger zu gestalten und auf der anderen Seite für den Kunden einen Mehrwert zu generieren, neue Kundengruppen und neue Marktsegmente zu erschlie en.

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