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e-Business Fundamentals by Peter Eckersley, Lisa Harris, Paul Jackson

e-Business Fundamentals

by Peter Eckersley , Lisa Harris , Paul Jackson
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Book cover type: Paperback
  • ISBN13: 9780415255950
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 288
  • Original Price: USD 31.99
  • Language: English
  • Edition: 1
  • Item Weight: 495 grams
  • BISAC Subject(s): E-Commerce / General

A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance. Lisa Harris is Lecturer in e-Business at Brunel University. Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.

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