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E-Business-Generator: Aufbau Elektronischer Geschäftsmodelle in Der Digitalen Wirtschaft by Tobias Kollmann

E-Business-Generator: Aufbau Elektronischer Geschäftsmodelle in Der Digitalen Wirtschaft

by Tobias Kollmann , Simon Hensellek
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Book cover type: Paperback
  • ISBN13: 9783658306410
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 149
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 1. Aufl. 2020
  • Item Weight: 264 grams
  • BISAC Subject(s): Information Management

Mit dem Buch "E-Business-Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool f�r den Aufbau elektronischer Gesch�ftsmodelle in der Digitalen Wirtschaft in die Hand, mit dem er Schritt f�r Schritt entweder einen vollkommen neuen digitalen Gesch�ftsprozess entwickeln oder einen bereits vorhandenen realen Gesch�ftsprozess digital transformieren kann. Es geht also nicht nur um den Neuaufbau von digitalen Gesch�ftsmodellen (E-Model-Generation), sondern auch um die Digitale Transformation bestehender realer Gesch�ftsprozesse (E-Business-Generation). Neue Unternehmen (Startups) und etablierte Unternehmen (Mittelstand/Industrie) aus allen Branchen m�ssen und k�nnen sich entsprechend mit dem resultierenden "E-Business-Generator" dieser Herausforderung einer Digitalen Innovation bzw. einer Digitalen Transformation stellen. Der E-Business-Generator (EBG) vermittelt als Tool ein umfassendes Rahmenwerk und zeigt auf, wie ein digitales Gesch�ftsmodell basierend auf Wertsch�pfungsprozessen durch innovative Informationstechnologie (IT) verstanden, entworfen, implementiert und kontinuierlich (re-)evaluiert werden kann. Entrepreneuren und Vorst�nden wird damit ein wirksames Tool an die Hand gegeben, das sie bef�higt, auf einfache Art und Weise die Wertsch�pfungslogik ihres Unternehmens zu erfassen, zu analysieren, zu artikulieren, zu teilen und letztlich auch zu ver�ndern. Mit dem E-Business-Generator (EBG) bekommen somit alle Zielgruppen ein Tool an die Hand, mit dem beides m�glich ist. Dieses Buch soll erkl�ren, wie es funktioniert!

Die Zielgruppe sind zum einen Praktiker, die sich mit dem Gedanken einer Unternehmensgr�ndung in der Digitalen Wirtschaft befassen bzw. Gr�nder, die bereits in solchen Unternehmen arbeiten. Dazu geh�ren auch Vertreter von Mittelstand und Industrie, die �ber Inkubatoren oder Acceleratoren den Anschluss an die Startup-Szene suchen bzw. in den eigenen Unternehmen �ber Innovations- bzw. Fachabteilungenoder sogar schon eigenen Digital Units neue digitale Gesch�ftsmodelle aufbauen wollen. Eine weitere Zielgruppe sind zum anderen Studierende und Lehrkr�fte, die sich an Universit�ten, Fachhochschulen, privaten Business Schools und Technologiezentren mit den Themen (Digital) Entrepreneurship, Innovationsmanagement, E-Business bzw. E-Commerce besch�ftigen.

Die Autoren

Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls f�r BWL und Wirtschaftsinformatik, insbesondere E-Business und E-Entrepreneurship, an der Universit�t Duisburg-Essen, Campus Essen.

Dr. Simon Hensellek ist Juniorprofessor f�r Entrepreneurship und Digitalisierung an der Technischen Universit�t Dortmund.

Professor Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für BWL und Wirtschaftsinformatik, insbesondere E-Business und E-Entrepreneurship, an der Universität Duisburg-Essen, Campus Essen.

Dr. Simon Hensellek ist Juniorprofessor für Entrepreneurship und Digitalisierung an der Technischen Universität Dortmund.

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