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E-Commerce by V. Ravi Kumar

E-Commerce

by V. Ravi Kumar , S. Ponmalar
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Book cover type: Paperback
  • ISBN13: 9786204117553
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 136
  • Original Price: GBP 46.12
  • Language: French
  • Edition: N/A
  • Item Weight: 209 grams
  • BISAC Subject(s): Production & Operations Management

Le titre de l'ouvrage reflète certains thèmes clés que nous développons. Premièrement, nous nous intéressons principalement au commerce électronique, que nous définissons comme l'utilisation de la technologie (par exemple, Internet) pour communiquer ou effectuer des transactions avec des parties prenantes (par exemple, des clients). Deuxièmement, nous discutons de la manière dont les organisations doivent changer afin de tirer parti des opportunités du commerce électronique. En ce sens, notre livre offre une perspective stratégique (c'est-à-dire la meilleure façon d'exploiter une entreprise prospère au 21e siècle). Troisièmement, avec l'importance croissante d'Internet et des technologies connexes, les organisations doivent tenir compte du commerce électronique lorsqu'elles élaborent des plans stratégiques. Ainsi, le commerce électronique est une perspective stratégique que toutes les entreprises doivent adopter, tant dans le présent que dans l'avenir. En d'autres termes, une organisation qui ne considère pas explicitement le commerce électronique comme un impératif stratégique commet probablement une erreur cruciale. Ici, nous nous concentrons principalement sur les opportunités et les tactiques qui peuvent conduire au succès sur le marché électronique.

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