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E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

by Brychan Thomas , Geoff Simmons
Save 17% Save 17%
Current price ₹18,350.00
Original price ₹22,020.00
Original price ₹22,020.00
Original price ₹22,020.00
(-17%)
₹18,350.00
Current price ₹18,350.00

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Book cover type: Hardcover
  • ISBN13: 9781605669984
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 370
  • Original Price: GBP 144.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1293 grams
  • BISAC Subject(s): Electronic Commerce

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

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