E-Commerce & Business Communication 3E
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The book is designed to meet the requirements of the B.Com course on E-commerce and Business Communication and follows the new syllabus under the Curriculum and Credit Framework (CCF) of the New Education Policy. Written in a student-friendly manner, the book provides complete coverage of the syllabus and supports theory with numerous examples and cases.
The book is divided into two modules. The first module deals with E-commerce and discusses various e-commerce models, the significance of e-governance, and strategies for a successful e-CRM business framework. E-payments, phases of ERP implementation, and the latest trends in the field of e-commerce, including social media, have been covered in detail too.
The second module on Business Communication introduces effective communication along with its types and tools. It also discusses the significance of communication in conflict resolution and includes a chapter on drafting, covering important points for drafting notices and minutes under the Companies Act, 2013, résumés, business letters, circulars, etc., along with several specimens of the same.
Urmi Datta is Faculty, Shri Shikshayatan College, University of Calcutta.
Neha Somani is Practising Company Secretary, LLB and B.Com (Hons.).
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