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E-commerce in India by Kingshuk Mukherjee

E-commerce in India

by Kingshuk Mukherjee
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Book cover type: Paperback
  • ISBN13: 9786209575488
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Production & Operations Management

Siamo gi� a conoscenza dell'evoluzione e della trasformazione della vendita al dettaglio organizzata negli ultimi decenni e della sua interpretazione in India. Abbiamo anche conosciuto vari formati di vendita al dettaglio che si sono evoluti nel tempo. Attraverso questo libro, esploreremo un formato di vendita al dettaglio che � cresciuto in modo esponenziale in termini di popolarit�, ma che � ancora in fase di evoluzione e crescita in India. Il libro introdurr� il concetto di e-commerce e poi si concentrer� principalmente sulle attivit� B2C (Business-to-Consumers), che possono essere definite come e-retailing. Attraverso questo libro, esploreremo la nascita, la crescita, lo sviluppo e la diversificazione dei principali e-retailer in India, le loro storie di successo e il percorso futuro.

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