E-Commerce: Schadet der Online-Handel dem stationären Handel?

Name: E-Commerce: Schadet der Online-Handel dem stationären Handel?
Brand: Atlantic Books
SKU: 9783656183655
Price: 2340.0 INR
Availability: InStock

by Christina Vogler

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ISBN13: 9783656183655
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: May 25, 2012
Pages: 28
Original Price: USD 27.9
Language: German
Edition: N/A
Item Weight: 50 grams
BISAC Subject(s): Management

About The Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Handel und Distribution, Note: 1,7, bbw Hochschule (Northern Business School), Sprache: Deutsch, Abstract: In der Literatur wurde bisher keine einheitliche und allgemein gültige Definition zu dem Begriff Electronic-Commerce festgehalten . Allgemein wird darunter die Unterstützung von Handelsaktivitäten über sogenannte Kommunikationsnetzwerke verstanden . Der stationäre Einzelhandel weist seit Jahren eine Stagnation auf. Der Online-Handel hingegen wächst so schnell wie nie zuvor . Einen E-Handel zu betreiben ist inzwischen unabdingbar. Dieser hat nämlich Wachstumschancen, die der stationäre Handel nicht mehr hat. Auch veränderte Kundenwünsche machen einen Online-Handel notwendig. Ebenso trägt die Wettbewerbsaktivität ma geblich zur Notwendigkeit eines elektronischen Handels bei . Die am meisten verbreiteten Betriebstypen von Distanzkanälen sind der Katalog- und Internet-Versandhandel. Beide Arten gehören zum B2C Distanzhandel. Der zentrale Unterschied zwischen E-Commerce und stationärem Handel ist der persönliche Kontakt, welcher nur im stationären Handel gegeben ist. Die Basis dieser Studie bildet Sekundärliteratur, welche zahlreich vorhanden ist. Dennoch stellte dieses ein Problem dar, da es von vielen Büchern keine erneuerten und überarbeiteten Auflagen gibt. Bei einem sich so schnell entwickelnden Fachbereich wie dem Internethandel, ist Fachliteratur welche bereits 5 bis 10 Jahre alt ist wenig hilfreich. 1.1 Leitende Fragestellung Durch die rasante Entwicklung der Technologie sowie der zunehmenden Internationalisierung haben sich die Kundenwünsche stark verändert. Die Entwicklung und der Erfolg von Smartphones sowie Tablett PCs verdeutlicht, dass der Trend, so viel wie möglich elektronisch zu erleben und zu konsumieren fortlaufen wird. Auf Grund einer weltweiten Vernetzung hat der elektronische Markt eine globale Dimension angenommen. Die vorliegende Studie befasst sich mit der Frage danach, ob diese Entwickl

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