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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It by Dan Croxen-John

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It

by Dan Croxen-John , Johann Van Tonder
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Book cover type: Hardcover
  • ISBN13: 9781789664454
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 272
  • Original Price: USD 80.0
  • Language: English
  • Edition: 2 Revised edition
  • Item Weight: 563 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.

Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

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