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e-Economy: Rhetoric or Business Reality? by Leslie Budd, Lisa Harris

e-Economy: Rhetoric or Business Reality?

by Leslie Budd , Lisa Harris
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Book cover type: Hardcover
  • ISBN13: 9780415339544
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 248
  • Original Price: USD 65.99
  • Language: English
  • Edition: 1
  • Item Weight: 563 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

This rigorous text takes a critical view of the dot-com hype and considers the fundamental realities of the e-economy from a range of business perspectives.

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series. Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.

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