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E-Markets: B2b-Strategien Im Electronic Commerce: - Marktplätze - Fachportale - Plattformen by Dirk Schneider, Gerd Schnetkamp

E-Markets: B2b-Strategien Im Electronic Commerce: - Marktplätze - Fachportale - Plattformen

by Dirk Schneider , Gerd Schnetkamp
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Book cover type: Paperback
  • ISBN13: 9783322823144
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 265
  • Original Price: EUR 51.39
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 368 grams
  • BISAC Subject(s): Economics / General

Business-to-Business ist der grö te E-Commerce-Markt. Nach den Innovationen im E-Shopping und ersten Effizienzsteigerungen werden aber erst jetzt die gro artigen Möglichkeiten des Internet für die Wertschöpfungsketten aller Branchen entdeckt. Durch das Internet kommen alle professionellen Kundenbeziehungen auf den Markt. Mehr als der Einkauf per Internet (E-Procurement) sind gerade die vertriebsorientierten E-Commerce-Konzepte revolutionär (E-Sales). Elektronische Marktplätze bilden einen vernetzten Weltmarkt und Fachportale werden zu den Systemköpfen der Zukunft. Dieses Strategie-Buch zeigt, wie Unternehmen E-Sales-Konzepte schnell, pragmatisch und zielorientiert umsetzen und dadurch gro e Markt- und Effizienzpotenziale erschlie en können.

Dr. Dirk Schneider ist Partner bei OC&C Strategy Consultants in Düsseldorf, einer führenden Strategieberatung in Deutschland. Es ist Co-Autor der bei Gabler erschienenen Bücher "Marken-Power" und "E-Shopping".
Dr. Gerd Schnetkamp ist Geschäftsführer und Partner bei OC&C Strategy Consultants. Bevor er S&K und Partner (später OC&C) gründete, arbeitete er nach seiner Promotion bei Prof. Dr. Heribert Meffert zunächst als Leiter des Marketinginstitutes Meffert, später als Projektleiter bei McKinsey.

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