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E-Retailing Challenges and Opportunities in the Global Marketplace by Shailja Dixit, Amit Kumar Sinha

E-Retailing Challenges and Opportunities in the Global Marketplace

by Shailja Dixit , Amit Kumar Sinha
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Book cover type: Hardcover
  • ISBN13: 9781466699212
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 386
  • Original Price: USD 215.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1180 grams
  • BISAC Subject(s): Industries / Retailing

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

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