E-Shock: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

Name: E-Shock: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers
Brand: Springer
SKU: 9781349147762
Price: 2203.0 INR
Availability: InStock

by Michael de Kare-Silver

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ISBN13: 9781349147762
Binding: Paperback
Subject: N/A
Publisher: Springer
Publisher Imprint: Palgrave MacMillan
Publication Date: January 1, 1998
Pages: 279
Original Price: EUR 29.99
Language: English
Edition: 1998
Item Weight: 450 grams
BISAC Subject(s): Industries / Retailing, E-Commerce / General, and International / Economics & Trade

About The Book

Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.

About The Author

MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 15 years. He is a Senior Partner with the Kalchas Group. Kalchas is now part of CSC Index Consulting. He was previously with McKinsey, worked for four years as a marketing manager for Procter & Gamble and is a qualified commercial lawyer. He is the author of ' Strategy in Crisis' published by Macmillan Business in 1997.

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