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E-Strategy by Michael J. Cunningham

E-Strategy

by Michael J. Cunningham
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Book cover type: Paperback
  • ISBN13: 9781841122144
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Publication Date:
  • Pages: 128
  • Original Price: USD 19.95
  • Language: English
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): E-Commerce / General and Strategic Planning

Fast track route to developing effective and profitablee-strategies for organizations.

Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.

Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.

Includes a glossary of key concepts and a comprehensiveresources guide

MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e-commerce strategy; Smart Things to Know about E-Business and Partners.com.

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