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Ecological Rationality: Intelligence in the World

by Peter M. Todd , Gerd Gigerenzer
Save 17% Save 17%
Current price ₹20,035.00
Original price ₹24,042.00
Original price ₹24,042.00
Original price ₹24,042.00
(-17%)
₹20,035.00
Current price ₹20,035.00

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Book cover type: Hardcover
  • ISBN13: 9780195315448
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Oxford University Press, USA
  • Publisher Imprint: Oxford University Press, USA
  • Publication Date:
  • Pages: 590
  • Original Price: GBP 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 908 grams
  • BISAC Subject(s): Cognitive Psychology & Cognition

"More information is always better, and full information is best. More computation is always better, and optimization is best." More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book, we argue that in an uncertain world, more information and computation are not always better, and we ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality: how we are able to achieve intelligence in the world by using simple heuristics matched to the environments we face, exploiting the structures inherent in our physical, biological, social, and cultural surroundings.

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