Name: Economics Of Sport And Recreation
Brand: T&F
SKU: 9780419189602
Price: 1672.0 INR
Availability: InStock

Economics Of Sport And Recreation

by Peter Taylor , Chris Gratton

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ISBN13: 9780419189602
Binding: Paperback
Subject: Economics
Publisher: T&F
Publisher Imprint: Spon Press
Publication Date: March 16, 2001
Pages: 256
Original Price: GBP 61.99
Language: English
Edition: N/A
Item Weight: 340 grams
BISAC Subject(s): General

About The Book

The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting. In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book. Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.

About The Author

Chris Gratton is Professor of Sport and Leisure Economics and Director of the Leisure Industries Research Centre, Sheffield Hallam University, specialising in the economic analysis of sport and leisure markets. He has co-authored books and published in many academic and professional journals on the sport and leisure industry. Peter Tayloor, Professor of Sport and Leisure Economics, University of Sheffield, is a lecturer, researcher and consultant on economics of sport and leisure markets and organisations. He has co-authored numerous books, research papers and professional and learned articles on sport and leisure markets and industries and has, for nearly 20 years, taught economics of sport and recreation to undergraduate and postgraduate students.

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