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Economics of Strategy, 7ed (An Indian Adaptation)

by David Dranove, David Besanko, Mark Shanley, Scott Schaefer, P. Rameshan
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Current price ₹847.00
Original price ₹1,129.00
Original price ₹1,129.00
Original price ₹1,129.00
(-25%)
₹847.00
Current price ₹847.00

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Paperback: Paperback
  • ISBN13: 9789354644078
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 640
  • Original Price: INR 1129.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams
  • BISAC Subject(s): N/A

Economics of Strategy focuses on the key economic concept’s students must understand and master to develop a sound business strategy. With a thorough and deep analysis, this Indian adaptation introduces the emerging business phenomena such as online network applications, business platforms, and big data. The inclusion of a completely new chapter on Business Platforms and Competition will help students in comprehending the role of platforms in today’s competitive business era. ·Firm Boundaries ·Market and Competitive Analysis ·Strategic Position and Dynamics ·Internal Organization

David Besanko, Northwestern University; USA David Dranove, Northwestern University, USA Mark Shanley, University of Illinois at Chicago, USA Scott Schaefer, University of Utah, USA P Rameshan, Indian Institute of Management Kozhikode, India

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