Ecotourism Planning Development & Marketing
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The book is based on extensive research on tourism and ecotourism planning, development and marketing. It is prepared to meet with the requirement of aspiring ecotourism professionals, students and faculties and to provide them supporting study materials as well as case studies.The book contains simplicity in diversity and touches almost all the important points which are required to understand the concept of ecotourism and further leads to advance stage that is ecotourism product designing, development and marketing. It includes, eco-cultural tourism, wildlife and protected area management, visitors management, conservation and preservation of monuments & heritage, ecotourism models, park zoning, ecotourism impacts etc. The book has 03 section such as 1.Ecotourism Concept & Eco-cultural tourism, 2. Ecotourism Planning & Development, 3. Ecotourism Marketing. The authors have tried put their full effort in preparing all the research papers as different chapters of this book. Hope this book would meet the expectations of all aspiring ecotourism professionals and bodies including of wildlife professionals and NGOs.
1. Dr. Chiranjib Kumar [PhD in Tourism & Hospitality), MPhil, MTM, BTS, FOM, PIDT UGC-NET] is a noted academician, trainers and dynamic researcher in tourism and hospitality domain. He has extensive experience of tourism and hospitality industry. His books on Tour Guiding; CRM in Hospitality & Tourism; Ecotourism Principles Economics and Project Designing, are some of the best-selling books. He has presented and published a large number of qualitative research papers, articles, case studies and reviews on tourism and hospitality subjects in international and national conferences. He believes in implementable research, holistic education, effective tourism modeling and entrepreneurship development. 2. Mrs. Aditi Choudhary(MTM, BTS, DHM, FDP) is associated with C.Z. Patel College of Business &Management(Sardar Patel University of India). She is a noted academician, trainer and expert of tourism in the region. She has also published a large number of research papers. She believes in sustainable development and has keen interest in ecotourism modeling..
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