Edgex : Mastering Soft Skills for Ultimate Success

• ISBN13: 9789372266153
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: January 24, 2026
• Pages: 340
• Original Price: INR 695.0
• Language: English
• Edition: N/A
• Item Weight: 560 grams
• BISAC Subject(s): Business Communication / General, Careers / Career Advancement & Professional Development, and Skills

Edgex: Mastering Soft Skills for Ultimate Success equips professionals, especially those without formal business training, with the soft skills that drive real career impact. This book delivers clear, straight forward strategies to communicate, lead and navigate corporate life with confidence. Learn how to build strong first impressions, manage teams, write persuasively, handle interviews and more. Whether you're starting out or stepping up, Edge' gives you the edge to stand out, influence outcomes and advance your career on your own terms.

Dr Jyoti Doval's journey spans leading media houses, respected academic institutions and corporate clients across industries, shaping a truly influential career. With a PhD in Marketing and a passion for decoding consumer behaviour, she combines academic depth with real-world wisdom. As co-founder of Planet Excellence, she has mentored thousands through high-impact training sessions on communication and interpersonal effectiveness. Her work reflects a deep belief that soft skills aren't secondary; instead, they shape who we become at work and beyond. For professionals seeking meaningful growth, Dr Doval brings the clarity, conviction and experience to help them rise with purpose.

Dr Etinder Pal Singh combines the insight of a marketing scholar with the curiosity of a lifelong learner. With over three decades of experience across India, the US and Canada, he has shaped minds in classrooms and boardrooms alike. Currently, a Professor at EDII, Ahmedabad, his work spans marketing, communication and leadership. A voracious reader and original thinker, he brings clarity, depth and purpose to everything he teaches. Known for inspiring those around him to think harder and grow stronger, Dr Singh believes that real success begins with meaningful ideas and the courage to act on them.

• Preface.............................................................................................................................. v
• Foreword.......................................................................................................................... vii
• Acknowledgements............................................................................................................... ix
• Chapter 1 Communicate Like a Pro......................................................................... 1
• Chapter 2 Effective Listening.................................................................................... 13
• Chapter 3 Effective Feedback in Business Communication ..................................... 23
• Chapter 4 Understanding Non-Verbal Communication .......................................... 33
• Chapter 5 Developing and Delivering Compelling Presentations.............................. 43
• Chapter 6 Business Writing Skills............................................................................. 53
• Chapter 7 The Dos and Don’ts of Email Communication........................................ 69
• Chapter 8 Making Lasting First Impressions: Written, Verbal and In-Person........... 81
• Chapter 9 The Art of Greeting, Introduction and Addressing Protocol in a
• Business Hierarchy......................................................................................... 93
• Chapter 10 Initiating, Steering and Ending Business Conversations ......................... 103
• Chapter 11 Social Media Etiquette............................................................................. 115
• Chapter 12 Dressing for Success: Understanding Professional Attire......................... 127
• Chapter 13 Maintaining Professionalism: Telephone and Cell Phone Etiquette......... 139
• Chapter 14 Understanding and Contributing to Team Dynamics.............................. 147
• Chapter 15 Goal Setting: Creating SMART Goals..................................................... 157
• Chapter 16 Managing Time and Prioritising Effectively............................................. 167
• Chapter 17 Managing Conflicts................................................................................. 177
• Chapter 18 Negotiation Skills.................................................................................... 187
• Chapter 19 Navigating Business Lunches and Dinners.............................................. 197
• Chapter 20 Recognising the Chain of Command and Managing Office Politics........ 207
• Chapter 21 Building Your Online Professional Presence............................................ 217
• Chapter 22 Crafting a Stand-Out Resume.................................................................. 229
• Chapter 23 Writing Effective Cover Letters and Follow-Up Letters........................... 241
• Chapter 24 Navigating Job Application Processes...................................................... 251
• Chapter 25 Preparing for and Participating in Group Discussions............................. 261
• Chapter 26 The Ultimate Guide to Job Interview Preparation................................... 273
• Chapter 27 Continuous Learning and Professional Development ............................. 285
• Chapter 28 Problem-Solving Skills............................................................................. 295
• Chapter 29 Critical Thinking..................................................................................... 307
• Chapter 30 Adaptability............................................................................................. 317
• About the Authors............................................................................................................ 327