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Effective Classification Using Parallel Apriori by Reddy E. Madhusudhana

Effective Classification Using Parallel Apriori

by Reddy E. Madhusudhana
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Book cover type: Paperback
  • ISBN13: 9783843394192
  • Binding: Paperback
  • Subject: Computer Science and Information Technology
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 112
  • Original Price: GBP 40.67
  • Language: English
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): General

With the extensive competition in the domestic and international business, the Customer Relationship Management has become one of matters of concern to the enterprise. CRM takes the customers as the center; it gives a new life to the enterprise organization system and optimizes the business process. In an effort to help enterprises understand their customers' shopping behavior and the ways to retain valued customers, we propose data mining techniques. As a rising subject, data mining is playing an increasingly important role in the decision support activity of every walk of life. CRM can be defined as the process of predicting customer behavior and selecting actions to influence that behavior to benefit the company. It gives a new life to the enterprise organization system and optimizes the business process. Customer satisfaction can also be improved through more effective marketing. Data mining, the extraction of hidden predictive information from large databases, is a powerful new technology with great potential to help companies focus on the most important information in their data warehouses.

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