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From the Back Cover
This book presents an evidence-based discussion of two critical areas that are gaining importance in the business world and personal development alike: namely, coaching and being a coach. Does coaching work? If so, then for whom does it add value and what is it really all about? Today, just about everybody in personal services seems to have become a coach. Is it just another modern expression or a buzzword for something that other disciplines were already providing? This book seeks to arrive at clear answers to these questions, providing a thought-provoking and insightful narrative that is likely to leave behind a lasting impact on the industry and its potential clients.
After 35 years in the corporate world, mostly as CEO and at times as member of the board, Arun Kohli has an extensive exposure to international and multicultural environments. Known for his very effective leadership skills and management of complex teams he chose to deliberately reinvent his profession as a personal coach for business leaders and managers. Faced with the ambiguity in the new profession he has done extensive research to bring out this book for his readers.
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