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Effective Graphic Design by Darren A. Sanefski

Effective Graphic Design

by Darren A. Sanefski , Stefanie S. Goodwiller , Robert G. Magee
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Book cover type: Spiral
  • ISBN13: 9780190877910
  • Binding: Spiral
  • Subject: N/A
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Publication Date:
  • Pages: 240
  • Original Price: USD 95.99
  • Language: English
  • Edition: SPI
  • Item Weight: 635 grams
  • BISAC Subject(s): Graphic Arts / General

Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a "before" and an "after" version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications.

Darren A. Sanefski is Associate Professor of Multiple Platform Journalism at the School of Journalism and New Media at the University of Mississippi.

Stefanie S. Goodwiller is Manager of Design Services at University Marketing & Communications at the University of Mississippi and has been support faculty at the School of Journalism and New Media since 2013.

Robert G. Magee directs the Graduate Program in Integrated Marketing Communications at the School of Journalism and New Media at the University of Mississippi.

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