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Effective Health Risk Messages: A Step-By-Step Guide by Kim Witte

Effective Health Risk Messages: A Step-By-Step Guide

by Kim Witte
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Book cover type: Hardcover
  • ISBN13: 9780761915089
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 224
  • Original Price: USD 217.0
  • Language: English
  • Edition: N/A
  • Item Weight: 762 grams
  • BISAC Subject(s): Health Risk Assessment, Public Health, and Communication Studies

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

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