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Effective Review and Approval of Digital Promotional Tactics

by Dale Cooke
Save 15% Save 15%
Current price ₹14,993.00
Original price ₹17,550.00
Original price ₹17,550.00
Original price ₹17,550.00
(-15%)
₹14,993.00
Current price ₹14,993.00

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Book cover type: Paperback
  • ISBN13: 9781935065852
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Food and Drug Law Institute
  • Publisher Imprint: Food and Drug Law Institute
  • Publication Date:
  • Pages: 236
  • Original Price: GBP 135.0
  • Language: English
  • Edition: N/A
  • Item Weight: 558 grams
  • BISAC Subject(s): Administrative Law & Regulatory Practice and Design, Graphics & Media / General

Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets. However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space. This book addresses the complexities of reviewing digital tactics to ensure their compliance with FDA regulations and offers practical insight for effective promotion and review strategies.

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