From the Back Cover
"A great and detailed guide for marketers who are looking to improve organic traffic, it also addresses the characteristics brands must have to effectively leverage both SEO and content." --Christian Dodd, Global Mobile Experience Owner, Ford Motor Company
"This book is a tremendous resource for brands, marketers and business leaders looking to maximize free traffic and marketing ROI, and it positions brands to take advantage of key opportunities in the organic marketing space."
--Max Cheprasov, Chief Automation Officer, Dentsu
CREATE CONTENT STRATEGIES AND CONSUMER EXPERIENCES THAT FOLLOW THE LATEST BEST PRACTICES
It's time to reimagine your Search Engine Optimization (SEO) strategy. SEO is no longer just about maximizing the number of Google hits your website gets. How can you drive organic (free) traffic to your website on alternative search platforms like Amazon and YouTube? How can you get creative with your marketing content to ensure that every dollar you spend is maximally effective? Effective SEO and Content Marketing has the answers to these questions and more, direct from one of today's leading brand marketing thought leaders.
Brands often underutilize SEO and content marketing, missing out on powerful brand awareness and conversion tools. Author Nicholas Papagiannis has helped top brands engage customers with creative content ideas and next-generation SEO best practices that are proven to get results. From the basic pillars of good SEO through advanced, future-proof strategies and case examples, this book is your one-stop guide to moving beyond outmoded, traditional practices.
In addition to learning the most effective processes to structure your SEO, you will have access to bonus worksheets, checklists, quizzes, and expert interviews. This book will help you:
- Understand what constitutes good SEO and how to work with algorithms, and what you need in place to maximize free traffic levels
- Think beyond traditional search engines to drive organic traffic though YouTube, Amazon, App Store, Podcasts and more
- Optimize your organic marketing to deliver the best possible ROI and marketing spend
- Improve results by implementing the latest SEO and content strategies and processes
- Optimization strategies for both global businesses and local, small businesses
- Calculate ROI for content and SEO initiatives, build data-driven content, formalize personas and purchase journeys
- How to build an optimization path and programs that drive results and manage risks
- Steer creative campaigns, build new brands through organic marketing, work with social media influencers, and more
NICHOLAS PAPAGIANNIS is a marketing agency executive and thought leader with over 20 years of digital and traditional marketing experience across many agencies and brands. Currently a VP of Search at Cramer-Krasselt, he implemented and runs the agency's national search engine optimization offering. In addition to client work, Nick has spoken at several notable conferences, including South by Southwest, and has written for many trade publications, including PR Daily and Direct Marketing News.
