Effektive Marktbearbeitungsinstrumente für Beratungsunternehmen - Marketing für Berater

Name: Effektive Marktbearbeitungsinstrumente für Beratungsunternehmen - Marketing für Berater
Brand: Atlantic Books
SKU: 9783640796649
Price: 2352.0 INR
Availability: InStock

by Taner Yilmaz

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ISBN13: 9783640796649
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: January 18, 2011
Pages: 56
Original Price: USD 27.9
Language: German
Edition: N/A
Item Weight: 87 grams
BISAC Subject(s): Management

About The Book

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Allgemeines, Note: 1,7, Fachhochschule für die Wirtschaft Hannover, Sprache: Deutsch, Abstract: Unternehmensberatung Marketing, Marketing für Unternehmensberater, Auftragsakquisition für Berater "So mancher Leser wird sich noch an die "guten alten Zeiten" der Beratung erinnernals die Welt sozusagen noch in Ordnung war. "Marketing Aktivitäten" gab es nicht. Um zu einem ersten Sondierungs- oder Angebotsgespräch zu kommen, genügte es, ab und zu mal zum Telefonhörer zu greifen oder einen gescheiten Brief an seine persönlich bekannten Vorstände, Geschäftsführer oder sonstigen Führungskräfte in den Unternehmen aufzusetzen. Und manchmal war nicht einmal dies erforderlich, weil die Interessenten selbst den Kontakt suchten und von sich aus aktiv wurden" Diese Zeiten gehören mittlerweile der Vergangenheit an. Heutzutage geht man davon aus, dass in ca. 97% der Fälle der Kontakt vom Unternehmensberater ausgehen muss.2 Auftragsakquisition ist lebensnotwendig im Beratungsunternehmen und für jeden Einzelkämpfer der Beratungsbranche, denn diese entscheidet über wirtschaftlichen Erfolg oder wirtschaftlichen Ruin.3 Ziel dieser Projektarbeit ist es, wichtige Marktbearbeitungsinstrumente des Beratungsmarketings zu nennen. Dafür werden verschiedene theoretische Ansätze der Literatur untersucht. Im Empfehlungs Teil werden die vorhandenen Methoden der Marktbearbeitung aufgezeigt und neue Ansätze erläutert.

About The Author

Taner Yilmaz ist seit Juni 2015 bei Acando (vormals Resco) im Bereich Business Consulting als Consultant tätig. Schon während des Studiums im Jahre 2011 ist Herr Yilmaz mit der IT in Berührung gekommen, in einer Wirtschaftsförderung für den IT- Sektor in Hannover beschäftigte er sich mit dem Aufbau einer PMO-technischen Infrastruktur und Tools zu einer besseren Organisation sowie Kommunikation innerhalb des Unternehmens. Nach seinem betriebswirtschaftlichen Studium im Jahre 2012 absolvierte er eine Zertifizierung zum SAP Certified associate Application Consultant MM. Seine berufliche Karriere begann er Anfang 2013 in einem ERP Beratungshaus als SAP Junior Berater. Anschließend wechselte er als Business Consultant in ein europaweit agierendes Consulting Unternehmen. Dort war er seit September 2013 in einer deutschen Großbank in Nordrhein-Westfalen, zunächst als PMO/ Assistent der Projektleitung und zuletzt als Junior Projektmanager/ Business Analyst. Zu seinen Aufgaben zählten das Verfassen eines Delta-Fachfeinkonzeptes für ein Software Modul zur Bestellung von Sorten und Edelmetallen im CallCenter. Die Kommunikation wurde an der Schnittstelle zwischen IT und Fachseite getätigt. Projektleitern stand er in diversen Vorhaben bei der Planung und Durchführung der IT-Projekte im Rahmen von Projektgenehmigungen, Ressourcenplanungen oder im IT-Projektcontrolling zur Seite. Darüber hinaus war Herr Yilmaz den Projektteams auch administrativ behilflich, bei Ihrem Onboarding oder bei Ihren Beauftragungen. Taner Yilmaz kann Projektvorhaben in Deutsch, Türkisch und in Englisch durchführen.

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