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Efficient Consumer Response Aus Kooperationstheoretischer Sicht

by Adrienne Cansier
Save 35% Save 35%
Current price ₹3,776.00
Original price ₹5,808.00
Original price ₹5,808.00
Original price ₹5,808.00
(-35%)
₹3,776.00
Current price ₹3,776.00

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Book cover type: Paperback
  • ISBN13: 9783824472970
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 213
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 2001
  • Item Weight: 277 grams
  • BISAC Subject(s): Economics / General

Auf der Basis des Instrumentariums aller Theoriebereiche, die sich mit Kooperationsphänomenen befassen, nimmt Adrienne Cansier eine modelltheoretische Analyse von Efficient Consumer Response vor.

Dr. Adrienne Cansier ist wissenschaftliche Assistentin von Prof. Dr. Ralph Berndt am Lehrstuhl für Marketing der Universität Tübingen.

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