Eine Wettbewerbsanalyse zur Einführung und Akzeptanz von 3G-Mobilfunkdiensten
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Die Verbreitung von Mobiltelefonen in Entwicklungsl�ndern ist im Vergleich zu anderen technischen Ger�ten geradezu ph�nomenal. Dies hat zu zahlreichen Studien �ber die Akzeptanz und Nutzung durch Verbraucher gef�hrt. Die Nutzung von Mobiltelefonen nimmt sowohl in Industrie- als auch in Entwicklungsl�ndern zu (Head & Ziolkowski, 2012). Heute sind die Kosten f�r den Kauf eines Mobiltelefons gesunken, was es einer ganzen Reihe von Menschen erm�glicht hat, sich ein eigenes Telefon anzuschaffen (Chong, Ooi, Lin & Bao, 2012). Studien haben gezeigt, dass die Zahl der Personen, die �ber ihr Mobiltelefon auf das Internet zugreifen, mittlerweile fast so hoch ist wie die Zahl derjenigen, die �ber ihren PC auf das Internet zugreifen (Chong et al., 2012). Dieser Anstieg hat eine Vielzahl von M�glichkeiten f�r neue Sprach- und Datendienste und -produkte er�ffnet, die durch neue Mobilfunktechnologien vorangetrieben werden. Heute profitieren Verbraucher von einigen Vorteilen mobiler Technologien wie 3G- und 4G-Diensten ihrer Netzbetreiber. Die Einf�hrung der 3G-Technologie durch Netzbetreiber in Ghana hat den Wettbewerb in der Mobilfunkbranche verst�rkt, wodurch einige Betreiber ihren Marktanteil (Anzahl der Teilnehmer) steigern konnten. Daher ist es sehr wichtig zu verstehen, warum Mobilfunknetzbetreiber die 3G-Technologie einsetzen.
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