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Einfluss von sozialen Medien auf das Ernährungsverhalten by Royda, Marie

Einfluss von sozialen Medien auf das Ernährungsverhalten

by Marie Royda
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Book cover type: Paperback
  • ISBN13: 9783668982185
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Veranstaltung: Wissenschaftliches Propädeutikum, Sprache: Deutsch, Abstract: Diese Arbeit handelt von dem Einfluss der sozialen Medien auf das Ernährungsverhalten. Seitdem die sozialen Medien populär und immer und überall abrufbar geworden sind, haben sie zunehmend an Wertigkeit und Einfluss gewonnen. Dies prägt vor allem das Konsumverhalten der jungen Menschen im Alter von 14 bis 29 Jahren, da diese Altersgruppe mit dem Umgang sozialer Medien und Kommunikationsformen aufgewachsen ist und diese von klein auf kennen. Durch das Posten und Teilen von Essensfotos und -Videos und auch das Kommentieren von neuen "Food-Hashtags" der sogenannten Food-Community erhält das Thema "Digital Food" zunehmenden Einzug in die sozialen Netzwerke. Aufgrund dieses rasanten Wertewandels nehmen die sozialen Medien einen entscheidenden Platz bei der Identitätsbildung der besagten Generation ein.

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