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Einflussfaktoren der Preisbewertung, wahrgenommener Preisfairness und Kaufentscheidung by Anonymous

Einflussfaktoren der Preisbewertung, wahrgenommener Preisfairness und Kaufentscheidung

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346302342
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 50
  • Original Price: USD 39.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 78 grams
  • BISAC Subject(s): Economics / General

Studienarbeit aus dem Jahr 2020 im Fachbereich VWL - Finanzwissenschaft, Note: 1,3, Brandenburgische Technische Universität Cottbus, Sprache: Deutsch, Abstract: Die Arbeit stellt sich die Frage, welche Faktoren für die Zusammensetzung und Entstehung der Preisbewertung verantwortlich sind. Diese Arbeit soll au erdem die erkennbaren Auswirkungen der Preisbewertung auf die wahrgenommene Preisfairness und die Kaufentscheidung darlegen. Letztlich bleibt die Frage zu klären, welche Implikationen für Unternehmen und Konsumenten aus dem erworbenen und hergeleiteten Wissen ersichtlich werden. Um die drei grade genannten Forschungsfragen herzuleiten und erklären zu können, unterteilt sich diese Arbeit in fünf Kapitel. Im Anschluss an diesen einleitenden Abschnitt, beschäftigt sich das zweite Kapitel der Arbeit vorrangig mit den begrifflichen konzeptionellen Grundlagen im Zusammenhang mit Preisbewertung und der Preisfairness. Nach der Herleitung der Definition von Preisfairness, wird auf verschiedene Theorien eingegangen und diese differenziert dargestellt. Einhergehend beschäftigt sich dieses Kapitel ebenfalls mit der Behavioral Pricing Forschung, sowie der Preisdifferenzierung. Im zweiten, grade aufgeführten Abschnitt wird hierbei auf die Grundlagen und Ziele, sowie auf die verschiedenen Formen der Preisdifferenzierung eingegangen. Das darauffolgende dritte Kapitel gibt mithilfe einer Forschungstabelle einen aktuellen Überblick über den derzeitigen Forschungsstand. Dieser wird diskutiert und darauf aufbauend werden verschiedene Determinanten und Konsequenzen wahrgenommener Preisfairness abgehandelt. Im anschlie enden vierten Kapitel werden Implikationen für Konsumenten und Unternehmen aufgeführt. Die Arbeit endet in Kapitel fünf, dem Fazit, mit einer Zusammenfassung des in der Diskussion erworbenen Wissens. Au erdem wird die eigene Arbeit kritisch reflektiert und ihre Grenzen werden aufgezeigt.

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