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Einsatz und Möglichkeiten mobiler PC´s im KfZ-Handel by Braun, Christoph

Einsatz und Möglichkeiten mobiler PC´s im KfZ-Handel

by Christoph Braun
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Book cover type: Paperback
  • ISBN13: 9783838610856
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 76.9
  • Language: German
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Languages / General

Inhaltsangabe: Zusammenfassung: Die Diplomarbeit, welche in Zusammenarbeit mit einem bekannten IT-Unternehmen verfa t wurde, untersucht, wie mobile PC's im Kfz-Handel bereits eingesetzt werden und welche zusätzlichen Möglichkeiten sie bieten. Dabei werden ebenso Perspektiven mobiler PC's erläutert, die sich auf das gesamte Kfz-Gewerbe beziehen. Aktuelle und innovative Themen der Verkaufsunterstützung wie Computer Aided Selling (CAS), Mobile Computing und Lean Selling werden miteinbezogen. Die Diplomarbeit ist von besonderem Interesse für EDV-Verantwortliche und Automobilverkäufer in Kfz-Betrieben, aber auch für Anbieter von CAS-Systemen und Notebooks sowie für alljene Au endienstmitarbeitern, die computergestützt erfolgreich Kunden akquirieren. Inhaltsverzeichnis: Inhaltsverzeichnis: Abkürzungsverzeichnis6 1.Einleitung8 2.Der Kfz-Handel10 2.1Die gesamtwirtschaftliche Bedeutung der Automobilwirtschaft10 2.2Der automobile Wertschöpfungsproze Die Zusammensetzung der Automobilwirtschaft11 2.3Definition Kfz-Handel12 2.4Formen des Automobilvertriebs12 2.5Der Automobilhandel im Strukturwandel13 2.6Marketingstrategien14 3.Computer Aided Selling (CAS)16 3.1Definition17 3.2Komponenten17 3.3Funktionen18 3.4Vorteile von CAS-Systemen20 3.5Wirtschaftlichkeit von CAS-Systemen22 3.6CAS im Kfz-Gewerbe23 3.6.1CAS im Innendienst23 3.6.2CAS im Au endienst25 3.6.2.1Die Bedeutung des Au endienstes25 3.6.2.2Besonderheiten bei Neuwagen, Gebrauchtwagen und Nutzfahrzeugen27 4.Der mobile PC28 4.1Entstehung und Besonderheiten des mobilen PC's28 4.2Typen des mobilen PC's29 4.3Erklärung des Begriffs Notebook29 4.4Grundlagen für das erfolgreiche Verkaufen mit dem mobilen PC30 4.4.1Akzeptanz des Notebookeinsatzes beim Beratungsgespräch30 4.4.2Empfehlungen für den erfolgreichen Einsatz beim Verkauf31 4.5Mobile Computing33 4.5.1Bestandteile des Mobile Computing34 4.5.2Traditionelle Einsatzmöglichkeiten35 4.5.3Vorteile des Mobile Computing35 4.5.4Nachteile des Mob

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