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Einsatzpotentiale elektronischer Märkte by Sasse, Markus

Einsatzpotentiale elektronischer Märkte

by Markus Sasse
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Book cover type: Paperback
  • ISBN13: 9783838612706
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 76.9
  • Language: German
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Media Studies

Inhaltsangabe: Einleitung: In jüngster Zeit wird in gängigen Fachzeitschriften aus Wirtschaft und Technik immer wieder über sogenannte "Elektronische Märkte" berichtet. Gerade im Zusammenhang mit der modernen Netzwerktechnologie und dem Wachstum des Internet ist die Diskussion zu diesem Themenbereich seit einiger Zeit stark angestiegen. Dieses beachtliche Interesse führt zunächst auf die Fragestellung, was unter Elektronischen Märkten zu verstehen ist, und wie sie funktionieren. Es soll aber auch untersucht werden, wo sie in der Wirtschaft eingesetzt werden können. Mit anderen Worten soll überprüft werden, unter welchen Voraussetzungen der Handel von Gütern über Computernetze sinnvoll ist. Gang der Untersuchung: Die vorliegende Arbeit gibt mit Hilfe einer Literaturauswertung eine Einführung in die gegenwärtige Diskussion zu Elektronischen Märkten (EM) und untersucht ihre Einsatzmöglichkeiten. Dazu werden im zweiten Kapitel zunächst Grundbegriffe bereitgestellt, die im darauffolgenden Kapitel dazu verwendet werden, eine angemessene definitorische Einordnung des Terminus "Elektronische Märkte" zu geben. Dabei werden verschiedene gedankliche Ansätze aus dem deutschsprachigen und dem US-amerikanischen Raum aufgegriffen, um Spezifika Elektronischer Märkte hervorzuheben und so eine grundlegende Arbeitsdefinition festzulegen. Hierauf aufbauend wird dem Leser das Konzept bzw. die Funktionsweise Elektronischer Märkte erläutert, und es werden verschiedene Typklassifizierungen Elektronischer Märkte durch zu entwickelnde Kriterien formuliert. Im vierten Kapitel wird auf die konkrete Geschäftsabwicklung eines Elektronischen Marktes eingegangen. Dies erfolgt, indem eine Markttransaktion in einzelne Phasen aufgegliedert wird, die im Anschlu daran schrittweise erklärt werden. Der Mechanismus der Preisbildung wird dabei noch einmal gesondert herausgegriffen. Die Gestaltung Elektronischer Märkte bringt auch verschiedene Problemstellungen mit sich. So erfordert der kommerzielle Ei

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