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Einsatzpotenziale von Digitalisierungstechnologien im Rahmen der Konzeption eines Autohauses der Zukunft by Starzynski, Dawid

Einsatzpotenziale von Digitalisierungstechnologien im Rahmen der Konzeption eines Autohauses der Zukunft

by Dawid Starzynski
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Book cover type: Paperback
  • ISBN13: 9783346780034
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 80
  • Original Price: USD 60.5
  • Language: German
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Computer Science

Bachelorarbeit aus dem Jahr 2020 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Im Rahmen dieser Bachelorarbeit wird das umfangreiche Thema der Digitalisierungstechnologien beschrieben. Der effektive Einsatz neuer Digitalisierungstechnologien im Automobilhandel erfordert neue Ansätze. Dementsprechend wird der Horizont des Lesers erweitert, indem unterschiedliche Möglichkeiten dargestellt werden, wie Digitalisierungstechnologien in verschiedenen Bereichen und Abteilungen eines Autohauses eingesetzt werden können und welche Potenziale in ihnen stecken. Es werden Inspirationen und Visionen freigesetzt, die zur Gestaltung eines Autohauses der Zukunft beitragen. Wegen der Komplexität der Thematik werden in dieser Arbeit keine detaillierten, technischen Umsetzungen beschrieben. Dem Leser werden aber Abläufe eines Autohauses in den vorhandenen Abteilungen vorgestellt und die Möglichkeiten bzw. Szenarien, wie diese Prozesse durch Digitalisierungstechnologien unterstützt bzw. effizienter gestaltet werden können, aufgezeigt. Neben effizienteren Prozessen werden auch Möglichkeiten dargestellt, die das Kundenerlebnis steigern, um eine Erhöhung der Kundeneugewinnung und -bindung zu erreichen. Die komplexen Digitalisierungstechnologien sind so komprimiert und zusammengefasst, dass sie, sowohl für das technisch-affine Publikum als auch für Laien verständlich beschrieben werden, um die Zusammenhänge in der Praxis abzuleiten. Zudem wird das Wissen über den aktuellen Stand der Digitalisierung und die Erwartungen vom Kunden gegenüber dem Autohaus vermittelt. Durch die Beschreibung der verschiedenen Einsatzmöglichkeiten von Digitalisierung wird die zukünftige Konkurrenzfähigkeit sowie Weiterentwicklung eines Autohauses unterstützt und zu Denkanstö en führen.

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