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Einstellungs - Verhaltens - Inkonsistenz am Beispiel umweltorientierten Kaufverhaltens: Eine empirische Untersuchung by Treber, Wolfgang

Einstellungs - Verhaltens - Inkonsistenz am Beispiel umweltorientierten Kaufverhaltens: Eine empirische Untersuchung

by Wolfgang Treber
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Book cover type: Paperback
  • ISBN13: 9783867462471
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Examicus Verlag
  • Publisher Imprint: Examicus Verlag
  • Publication Date:
  • Pages: 122
  • Original Price: USD 73.9
  • Language: German
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Management

Diplomarbeit aus dem Jahr 1999 im Fachbereich BWL - Allgemeines, Note: 1, Johannes Gutenberg-Universität Mainz, Sprache: Deutsch, Abstract: Die ökologische ( Selbst- ) Zerstörung unserer Industriegesellschaft ist nach der Überzeugung zahlreicher Wissenschaftler nur dann zu verhindern, wenn sowohl Unternehmen, als auch Konsumenten im Rahmen ihrer Produktions- bzw. Konsumprozesse einen eigenständigen Beitrag zum Schutz der natürlichen Umwelt leisten. Dieser ökologischen Herausforderung haben sich in den vergangenen Jahren zunehmend mehr Unternehmen ( z.B. aus der Reinigungsmittelbranche ) durch die Herstellung umweltorientierter( umweltfreundlicher ) Produkte gestellt. Zweifellos resultiert diese unternehmerische Neuorientierung neben gestiegenem Problembewu tsein sowie umweltpolitisch und gesellschaftlich artikulierten Forderungen auch aus der Hoffnung, Kundenbedürnisse zu befriedigen und neue Markt- und Wettbewerbschancen zu erlangen.

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