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El consumidor tarado: Manual diagnóstico de patologías del consumidor by Vinyals Ros, Albert

El consumidor tarado: Manual diagnóstico de patologías del consumidor

by Albert Vinyals Ros
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Book cover type: Paperback
  • ISBN13: 9781708365271
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 230
  • Original Price: USD 18.5
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): Social Psychology

Cómo somos como consumidores? Por qué destinamos gran parte de nuestro tiempo y energía en conseguir un dinero que destinaremos para consumir cosas, que no siempre necesitamos? Comprar nos hace felices?Vivimos en la sociedad del consumo y gran parte de nuestras conductas están asociadas con la acumulación de bienes y experiencias. Por esta razón, hemos normalizado comportamientos que para alguien nacido hace un siglo, serían considerados patológicos. Qué pensarían nuestros ancestros sobre actos como el "postureo" en Instagram, pasar una tarde en Ikea, la compra de ropa solo porqué muestra un logo, sobre el consumo ecológico o acerca de sentir que necesitas ir de rebajas, cuando en el armario acumulamos más de 200 piezas de ropa?El psicólogo del consumo Albert Vinyals, ha hecho el ejercicio de tomar distancia sobre las conductas de compra, para elaborar un manual diagnóstico de patologías del consumidor, a partir de sus conocimientos académicos, sus ilustraciones, mucho sarcasmo y las conversaciones con su abuela, de 97 años. El consumidor tarado recoge 29 patologías que podemos llegar a sufrir como consumidores. Conocerlas nos ayudará ser más conscientes de nuestros actos y a descubrir si sufrimos taras, o no.2a edición

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