El Culto Al Ego: El uso del narcisismo en redes sociales
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Vivimos en un mundo m�s conectado o simplemente m�s atomizado? Detr�s de cada notificaci�n, de cada bot�n de "me gusta" y de cada v�deo corto dise�ado para retener nuestra atenci�n, opera una maquinaria silenciosa que no busca unirnos, sino mantenernos divididos.
El Culto al Ego es un an�lisis profundo, multidisciplinar y urgente sobre c�mo las arquitecturas digitales contempor�neas han instrumentalizado nuestras vulnerabilidades psicol�gicas para convertir la autoestima en un bien de consumo y la indignaci�n en un negocio rentable.
A trav�s de un recorrido fascinante que conecta la psicolog�a cl�nica, la mitolog�a cl�sica, la tecnolog�a y el esoterismo hist�rico, los autores desmantelan las estructuras de poder que moldean nuestra subjetividad. Desde el mito de Narciso hasta los sigilos t�cnicos del c�digo fuente actual; desde las din�micas coercitivas de las corporaciones de culto hasta la ilusi�n espiritual y farmacol�gica, este libro expone c�mo el brillo ef�mero del "yo" ha sido priorizado sistem�ticamente por encima de la vida com�n.
Esta obra no se limita a realizar un diagn�stico del aislamiento y la adicci�n digital; es una gu�a de resistencia cultural. Rompe con el mito de la neutralidad tecnol�gica y nos invita a apagar los millones de espejos encendidos que nos devuelven versiones pulidas de nosotros mismos. Una llamada radical a recuperar el pensamiento cr�tico, la empat�a y el gesto humilde de mirar de frente la cara del otro para reconstruir el tejido social.
Cristina Lobo y Manuel Rodsua combinan su experiencia en investigaci�n, psicolog�a y an�lisis hist�rico para ofrecer una radiograf�a implacable de nuestra era, desvelando los hilos invisibles que manipulan la percepci�n colectiva y proponiendo v�as fundamentales para recuperar la soberan�a mental y comunitaria.
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