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El Marketing 2021 by Jerez Coronado, Rodolfo Antonio

El Marketing 2021

by Rodolfo Antonio Jerez Coronado
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Book cover type: Paperback
  • ISBN13: 9798736462452
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Amazon Digital Services LLC - KDP Print US
  • Publication Date:
  • Pages: 212
  • Original Price: USD 22.99
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): General

En Marketing 2021, se refleja la necesidad de un mejor entendimiento de la conducta del consumidor, así como también, una mayor conciencia del proceso de comunicación si se lleva a cabo una venta mutuamente satisfactoria.Un nuevo tema son las inversiones en la Bolsa de Valores con sus principales alternativas en estos días. El Bitcoin, "tierras raras", Y del futuro inmediato los grandes cambios tecnológicos que hacen cambiar los mercados, la industria y el trabajo humano. Introducimos el concepto del Gran Reinicio. La Renta Básica Universal (RBU). El internet de bienes y otros temas que nos llevan a este presente sobre las nuevas formas del marketing durante la pandemia.El Marketing 2021 es para individuos que deben influir, presumir, actuar o liderar a otros individuos; ahora o en el futuro. Los estudiantes que ingresan al universo de la venta necesitan una preparación universitaria amplia en los principios y vendedores y publicistas practicantes para propósitos de recordatorio y actualización. También es adecuado para aquellos que capacitan a vendedores. Pero con énfasis se debería inculcar estos en el pénsum o plan de estudios del último año de secundaria, para guiar al nuevo egresado de secundaria con una idea básica del mercadeo. Para los estudiantes cuyo principal interés es el marketing, presento una introducción a la fuerza promocional más importante de todas: la venta personal. La tecnología mejorada, la demanda de más bienes y servicios y la mayor productividad resultante que de nuestra economía crean más productos y servicios que se comercializan cada mes. Estos se unen a la reducción de las ganancias de los costos para hacer que la venta sea más desafiante año tras año.Presento, además, una nueva apertura en publicidad, especialmente en la publicidad subliminal.Actualizado al final en tres grandes capítulos que nos embargan en este 2021 y por seguro, en los años venideros; la situación actual sobre el Covid-19, la inmediata reacción de algunas empresas gigantes y finalmente, todo lo relevante al marketing en tiempos de pandemia y el futuro que nos espera.El libro lo he combinado con descripciones periodísticas siguiendo mi estilo propio.En todo momento se asume que no hay una receta, fórmula o conjunto de instrucciones que un vendedor pueda seguir como si un constructor sigue los planos y las instrucciones para construir una casa. Sin embargo, este es un libro práctico, basado en lo que hacen los mejores vendedores y publicistas y las proyecciones del mercadeo a raíz del Covid19.La convicción fundamental de que el papel adecuado de vendedor o publicista como asesor de compradores continúa enfatizándose en esta nueva edición. El publicista es visto como un consejero cuyo rol es ayudar a los compradores a tomar mejores decisiones de compra. Esta edición continúa enfatizando la creatividad en la venta o creación de campañas.

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