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Election Campaigning in East and Southeast Asia: Globalization of Political Marketing

by Christian Schafferer
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Current price ₹3,976.00
Original price ₹6,116.00
Original price ₹6,116.00
Original price ₹6,116.00
(-35%)
₹3,976.00
Current price ₹3,976.00

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Book cover type: Paperback
  • ISBN13: 9781138278134
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 166
  • Original Price: GBP 46.99
  • Language: English
  • Edition: N/A
  • Item Weight: 249 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections and International Relations / General

Comparative research has shown that an increasing number of electoral campaigns are resembling those of the United States. This book examines the nature of electoral campaigns in East and Southeast Asia and examines whether there is an 'Asian style' of election campaigning.

Christian Schafferer is Associate Professor of International Trade at The Overseas Chinese Institute of Technology in Taiwan. His research interests include East Asian politics and the globalization of political marketing. He has authored numerous articles and books on the subject of politics and election campaigning in Asia.

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