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Electronic Commerce by Gary (California State University Monterey Bay) Schneider

Electronic Commerce

by Gary (California State University Monterey Bay) Schneider
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Book cover type: Paperback
  • ISBN13: 9781285425436
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: Cengage Learning, Inc
  • Publication Date:
  • Pages: 640
  • Original Price: GBP 76.99
  • Language: English
  • Edition: N/A
  • Item Weight: 940 grams
  • BISAC Subject(s): E-Commerce / General and Mail Order

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

Schneider, Gary: - Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

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