Electronic Commerce: B2c Strategies and Models

Name: Electronic Commerce: B2c Strategies and Models
Brand: Wiley
SKU: 9780471487050
Price: 8561.0 INR
Availability: InStock

by Steve Elliott

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ISBN13: 9780471487050
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: March 15, 2002
Pages: 368
Original Price: GBP 66.95
Language: English
Edition: N/A
Item Weight: 649 grams
BISAC Subject(s): E-Commerce / General, Electronic Commerce, and Exports & Imports

About The Book

Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.

About The Author

STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS.

Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.

Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.

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