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Electronic Commerce: Fundamentals & Applications by Henry Chan

Electronic Commerce: Fundamentals & Applications

by Henry Chan
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Book cover type: Paperback
  • ISBN13: 9780471493037
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 504
  • Original Price: GBP 56.95
  • Language: English
  • Edition: N/A
  • Item Weight: 912 grams
  • BISAC Subject(s): Electronic Commerce, Marketing / Multilevel, and Networking / General

A comprehensive introduction to the underlying technologies of e-commerce
This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.

Henry Chan is the author of E-Commerce: Fundamentals and Applications, published by Wiley.

Raymond Lee is the author of E-Commerce: Fundamentals and Applications, published by Wiley.

Tharam Dillon is the author of E-Commerce: Fundamentals and Applications, published by Wiley.

Elizabeth Chang is the author of E-Commerce: Fundamentals and Applications, published by Wiley.

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