Electronic Commerce für kleinere und mittelständische Handelsunternehmen: Eine Analyse der Chancen, Möglichkeiten und Risiken
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Inhaltsangabe: Einleitung: Die Möglichkeiten des Electronic Commerce verändern derzeit die Strukturen in vielen Branchen. Die Diplomarbeit widmet sich damit verbundenen Möglichkeiten und Risiken für kleine und mittlere Handelsunternehmen. Zielsetzung der Arbeit ist die Erstellung einer Produktkategorisierung, anhand derer die Eignung und Erfolgsaussichten verschiedenartiger Produkte für den elektronischen Vertrieb ersichtlich sind. Gang der Untersuchung: Die Arbeit gliedert sich in insgesamt sechs Teile. In Kapitel 1 wird der Problemhintergrund und die Struktur der Arbeit vorgestellt. Kapitel 2 definiert den Begriff des Electronic Commerce und stellt die unterschiedlichen Erscheinungsformen dar. Kapitel 3 grenzt das Untersuchungsobjekt "Kleine und mittelständische Handelsunternehmen" ab, erläutert die Nutzungsprofile von Internet-Nutzern und beleuchtet vor diesem Hintergrund die Chancen des Electronic Commerce für diese Handelsunternehmen. Kapitel 4 beleuchtet in analoger Weise unterschiedliche Kategorien von Marktrisiken. Kapitel 5 differenziert unterschiedliche Produktkategorien im Hinblick auf ihre Eignung für eine E-Commerce-Vermarktung, geht exemplarisch auf zwei Produktgruppen vertieft ein (Bücher und Sportartikel) und betrachtet zum Abschlu zwei mögliche Vertriebsformen des E-Commerce (Electronic-Shop und Electronic-Mall). Kapitel 6 leistet eine zusammenfassende Bewertung der Aussagen der Arbeit. Die Arbeit wird abgerundet durch einen ausführlichen Anhang mit aktuellem Datenmaterial zum E-Commerce. Inhaltsverzeichnis: Inhaltsverzeichnis: ABKÜRZUNGSVERZEICHNISVI ABBILDUNGSVERZEICHNISVII 1.EINLEITUNG UND AUFBAU DER ARBEIT1 2.ELECTRONIC COMMERCE4 2.1Definition4 2.2Einteilung von Electronic Commerce5 2.3Kategorisierung von Electronic Commerce anhand der Transaktionspartner7 2.3.1Kategorie: Business-to-Business8 2.3.2Kategorie: Business-to-Consumer9 2.3.3Kategorie: Administration-to-Business10 2.3.4Kategorie: Administration-to-Consumer10 2.3.5Kat
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